Digital Content PR Strategist

Venn DigitalEmployers Hub

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As part of our rapidly growing business we are looking for an ambitious Digital PR & Content Marketing Strategist to join our team.

Working closely with the Content Teams, Web Design and Creative Teams – we are looking for someone with a passion for creative content and design, PR, Social Media and relationship building with key social influencers.

Role:
• Driving the Content Marketing strategy for clients ranging across multiple sectors both national and international
• Identifying opportunities to help clients brand awareness
• Create quality creative copy and creative content for the production of link/share worthy, useful and insightful content
• Undertake/lead creative idea generation for content marketing campaigns in relation to competitor and market trends (editorial content planning).
• Complete in-depth research to create meaningful and insightful creative content
• Building relationships with bloggers, journalists and webmasters
• Develop a creative assets pool of media publications, bloggers and social media contacts
• Review progress of content marketing campaigns and identify areas for repurposing content for greater reach
• Create clear Creative Content Marketing strategy documents that define deliverables, KPIs and achievable timeframes.
• Managing marketing schedule and deadlines
• Reporting and analysis of campaign performance
• Understanding customer date, needs, motivation and behaviours and translate them into deliverable tasks
• Working with user experience and design teams
• Working with content management systems
• Responsible for delivering the best possible content experience to users of our applications and websites, whilst meeting the demands of internal stakeholders across the business
• Identifying opportunities to help clients brand awareness

Key Skills:
• A creative thinker with strong written and verbal communication skills
• Ability to deliver innovative and creative content ideas from concept generation to delivery.
• Experience in monitoring, tracking and reporting upon outreach impact and performance.
• Strong interpersonal skills with external stakeholders, key influencers and internal team members (communication with design team required).
• Strong organisational skills required for keeping track of multiple accounts, outreach campaigns and multiple media relations.

Desirables:
• Experience in PR style campaigns, infographics and link-bait campaigns
• Previous experience of developing online networks and relationships
• Degree in Marketing, PR, Journalism, or similar
• Active blogger / social media publisher e.g. Twitter
• Good relationship building skills and good networker
• Experience in writing press releases
• Understanding of SEO, social media and content marketing
• Excellent written and verbal English
• Organised with the ability to stick to tight deadlines
• Sociable with a great team ethic

We are on the look-out for experienced candidates and those with an avid interest in digital marketing.

For more information or to apply for the role please email careers@venndigital.co.uk with an up to date copy of your cv and a little bit about yourself!

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