A newly created role for an insight-led Campaign Marketing Manager, to work for a major apparel brand, based in their Manchester office.
Your role will support the Head of Marketing in implementing the agreed brand and marketing strategy across all channels. You will oversee the generation of content for all brand and marketing campaigns, managing a small marketing and graphic design team and relevant budgets in-line with branding guidelines, informed insights research and seasonal trends.
This will involve generating all campaign briefs, working with the internal team and external agencies, and taking ownership for creating and managing individual campaigns and all assets. A key element of your role will be to champion and research analysis of consumer and external insights, that will drive relevant, compelling and forward-thinking campaigns. This will include managing quarterly insights projects, to inform future campaigns and content and ultimately enhance sales and raise brand awareness and advocacy. You will build relationships with key accounts and partners to obtain global insights and understand international requirements prior to campaign planning. You will also project manage ad hoc strategic initiatives that fall outside of seasonal product activity.
A driven, passionate marketer, you will have strong knowledge and experience in the planning and generation of product and brand campaigns, across the full marketing mix. You will be a creative, ideas driven individual, with proven ability to quickly identify patterns and trends within customer, consumer and competitor behaviour. Ideally you will have experience within the clothing / apparel / sports or related sectors.