Publishing Kevin Meagher

Let’s improve public accountability with a local scrutiny levy 

When I started off as a local government press officer in east Lancashire, the Accrington Observer had six reporters who were each dispatched to cover the council’s various meetings. Now the paper doesn’t even have an office in the town, writes Kevin Meagher, communications consultant, political blogger and former editor of Postcode Gazette.

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Marketing Services Tim Downs

Why your brand should make an effort to understand “Dad”

As consumers we’ve been segmented, profiled, prodded, poked and questioned by brands and marketers in an effort to find new ways to inch us ever closer to the point of purchase, writes Tim Downs, director at Aberfield Communications.

But there is one group that, until now, has remained steadfastly stuck in their stereotype and largely on the back burner when it comes to targeted marketing – Dads.

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Marketing Services Hayley 8

Making modern motherhood work for your brand

With the current rise of mumpreneurs and the increasing number of women having children at the age of 40, modern motherhood is a completely different ballgame and brands need to reassess the way they speak to mums to avoid losing them all together, writes Hayley Peters, account director at Weber Shandwick Manchester.

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Marketing Services Tim Downs

Have Aldi and Lidl pulled the EDLP rug out from under the big four’s feet?

For so long the champions of everyday low pricing (EDLP), this Christmas the big four supermarkets have been shown a clean of pair of heels as the discounters of Aldi and Lidl have stolen significant market share, writes Tim Downs, Director at Aberfield Communications in Leeds.

At best the experts are predicting that Asda will have held their own and at worst, as with Tesco and Morrisons, will have seen a significant drop – 2.6 per cent and 5.6 per cent in year-on-year sales for the six week Christmas period.

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News 2013+48small(1)

Stewie, you’re the cliché this time

Stuart Maconie is a Professional Northerner. He lives, breathes, speaks, broadcasts, and makes good money from his calling. He even writes about it. For a lad born in Whiston, a sub-Scouser no less, he enjoys a pretty amazing career, writes Robert Waterhouse.

So, when the New Statesman in its wisdom devotes a special issue to The North, as it has done this week, who better to set the scene than – Stuart Maconie?

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Broadcasting Jack Froggatt

Do broadcasts from the Court of Appeal set a dangerous precedent?

The 31 October 2013 is a day to be remembered. Not, as you may suspect, for the usual fancy dress, trick or treat and pumpkin carving but from this date, for the first time, proceedings within the Court of Appeal are to be televised.
It is not a historic day of the same magnitude as the moon landing, the end of the Second World War or the birth of Prince George of Cambridge but it is, nonetheless, a day of great significance which some welcome and others, like Jack Froggatt, Litigation Solicitor at North West law firm Brabners, treat with a degree of scepticism.

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