Manchester-based Creative Spark has produced the TV commercial for the Ministry of Sound’s new album, Weekend Goals.

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Creative Spark draw inspiration from jellyfish in new Ministry of Sound ad

The agency was briefed to reflect the style of the music – which goes from partying and exercising through to relaxing and recovering after the night/gym session before.

To capture this feeling, Creative Spark devised a high gloss fashion style ad with the branding inspired by the trend for #goals in the fashion and celebrity world.

“We had great fun working with this concept for Ministry of Sound as it embraces all the fun of the weekend from the golf course to the hangover cure. We are looking forward to seeing our commercial on ITV,” said Creative Spark’s creative director, Neil Marra.