Steve Buchanan has been promoted to Managing Director of iProspect Manchester.

Buchanan joined the Dentsu Aegis-owned agency in 2011 and was most recently its Group Head of Strategy.

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The Wrap: Tom Cull, Managing Director, iProspect

He replaces Tom Cull, who has been promoted to Chief Operating Officer of iProspect UK and Ireland. Cull will remain part of the Dentsu Aegis North Board, with Buchanan joining the leadership team, led by Chief Executive Officer, Elliot Muscant.

Muscant said: “It is a testament to the strength and depth of our businesses in Manchester that Tom has rightly been positioned as one of the UK’s leading operators, and that we can continue Manchester’s incredible journey of growth with someone of Steve’s calibre at the helm.”

Buchanan added: “This is an incredibly exciting time to be taking on this new role. Having been an integral part of the expansion and development of iProspect Manchester for a number of years, the business is now positioned perfectly to lead the way in the digital economy, being a critical partner for our clients, delivering transformative business outcomes.”