ITV will be airing the first on-air promotion for The Voice UK, during the final of I’m a Celebrity… Get Me Out of Here!

It will be the first look at its version of the show, which is being filmed at Dock10 at MediaCityUK.

The advert shows will.i.am, Sir Tom Jones, Jennifer Hudson and Gavin Rossdale take their seats for a blind audition “like no other.”

The series moved from BBC to ITV and will launch on the channel in January 2017.