We Are Indigo – experts in destination PR and the F&B sector – has been appointed by The Liars Group as part of its expansion plans to open multiple sites across the UK in 2017.

The Liars Group portfolio includes Cane & Grain on Thomas Street, Crazy Pedro’s on Bridge Street and The Liars Club.

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Director Ross Mackenzie said: “Cane & Grain and Crazy Pedro’s are expanding into multiple sites across the UK. These two brands have been hugely successful in Manchester and we are confident they will be well received in other cities around the country.

“We Are Indigo were our first choice of PR agency to help us deliver our expansion plans. They are specialists in creative launches and generating strong word of mouth campaigns to drive people into places. We are looking forward to them working alongside our team.”

Gemma Gore, Director of We Are Indigo, added: “Our unique approach to launches and driving footfall into venues sets us apart from our competitors, and we are delighted to be part of the next chapter of The Liars Group story.”

We Are Indigo will launch Crazy Pedro’s Northern Quarter site this week and have begun stakeholder activity for the group to help in the search for suitable new sites.