Rezidor Hotels UK, which owns the Park Inn and Radisson Blu brands, has appointed UM Manchester to handle its digital media campaigns.

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UM Manchester, McCann Manchester’s media planning and buying operation, won the work following a competitive pitch.

“This win demonstrates our breadth and depth of digital media expertise and our ability to integrate across channels to drive response and conversion. Our pedigree in the travel and leisure sector is extensive and Park Inn and Radisson Blu are two tremendously strong brands to be working with,” said Jenny O’Sullivan, digital media director at UM Manchester.

The agency starts work immediately and is responsible for developing and delivering a digital media campaign targeting business and leisure users across programmatic, paid social and content.

“Throughout the pitch process, UM showed themselves to be knowledgeable, technically skilled and customer-focused. This appointment is key to our digital marketing efforts in the UK and Ireland as we strive to grow the online performance of Radisson Blu and Park Inn by Radisson,” added Matt Wines, UK and Ireland e-commerce manager from Rezidor Hotels UK.