Digital sports content and media company, Perform Group, has announced plans to create more than 100 jobs in Leeds.

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The firm, which has 40 offices around the world, including Japan and New Zealand, is based at Park Row in Leeds, having opened its first base in the city in 2012. It now occupies 4 floors of the building.

“Perform Group is at the pinnacle of digital sports content and media globally, as such we require the best people from analysts and coders through to account managers. When it came to the expansion we looked globally at where we could find the right people, with the right attitude in the right location, and it was then we realised we were already here in Leeds and just needed to expand,” explained Ben Warn, CEO of New Ventures at Perform Group.

“Over the last four years we’ve developed some fantastic relationships across the Leeds City Region, particularly with the universities. We also understand that the City Regions offer a unique environment that appeals to our employees”.

The company provides live, detailed sports data via Opta, which is part of Perform Content. It also operates Perform Media, which owns a series of sports-focused digital platforms, including Goal.