Babyhub’s new SleepSpace Travel Cot can be used as travel cot, play area, insect-free zone and children’s play teepee.
Manchester-based Mason Williams, which celebrates its 30th year in business this year, will partner with BabyHub to communicate its brand concepts, new products and first-to-the-market offering.
Catherine Curtis, creator and founder of BabyHub, said: “We were extremely impressed with the team at Mason Williams and their passion and enthusiasm for the brand. Given their expertise in this sector, we’re confident they’ll deliver results that will make a difference to BabyHub.”
Mason Williams senior account director, Joanne Greer, added: “BabyHub is a great win for Mason Williams, it reinforces our expertise in the family and baby sector. It’s also an exciting brand to be working with – SleepSpace is only the first of many innovative baby products from this pioneering new brand; a truly portable space that is all about making parents’ lives easier and babies’ lives safer.”