Sanabil Digital, the Israeli online advertising and social media business, has set up a new base in MediaCityUK.

Part of the Mazzawi Advertising Group, it is based in the Blue Tower and is looking to employ up to 60 people.

Fadoul Mazzawi, president of Sanabil Digital

Fadoul Mazzawi, president of Sanabil Digital

The group already works with international and local brands in Israel and the Middle East and is entering new markets to support existing clients in new territories.

Its clients include Activia Danone, Doritos, Reckitt Benckiser, Giorgio Armani and Mont Blanc.

Fadoul Mazzawi, president of Sanabil Digital and founder of Mazzawi Group, said: “This is a very exciting opportunity for us. We have earned the trust of our clients over many years, so felt that the time is right to spread our wings internationally. This is the first step in a larger plan to help our clients achieve great things especially when we are bringing a unique startup to the UK.

“Israel is a school of hard knocks for any young company, but especially for an Arab business, so I think it has prepared us well for the challenges ahead. The UK is already creating some really interesting conversations for us, proving it was the right place to build our business from.”

Sanabil will also open a second office in London to work with media agencies, brands and NGOs.