Manchester-based Cruise1st will open its first physical store at the Lowry Outlet in Salford in the first quarter of 2017.

The 5,000 sqare foot store will help customers identify lines, ships and itineraries and will be ‘packed with unique, interactive elements’.

Managing director Danial Townsley said: “The North West has a large demographic for cruises and research shows that people will travel some distance to get specialist knowledge.  We aim to make the new store educational, comfortable and an environment where technology and virtual experiences will give our customers a richer experience that no other travel agent selling cruise can offer.

“The store will complement our TV Cruise Channel, Online & Print media and will help increase our new to cruise customer portfolio.

“We feel the Lowry shopping centre is the perfect location for our new store. Our excellent long-standing relationship with Peel Holdings and their recently announced investments of £13m in the Lowry Mall and £1bn in MediaCity creates a fantastic opportunity for Cruise1st to raise the bar for the customer’s cruise buying experience, and to capitalize on the rapid and ongoing development of the retail and leisure environment and changing demographics.”