MediaCityUK agency Rule 5 has been appointed by Blackpool Pleasure Beach.

The retained brief will see Rule 5 working with the Pleasure Beach’s in-house team on communication around the amusement park’s new £16.25m rollercoaster, Construction MMXVIII, due to open in 2018.

Work is already underway with the agency working with Blackpool Pleasure Beach to announce news of what will be the UK’s first ever double-launch rollercoaster at a press conference in Germany last month.

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The agency is also tasked with developing the attraction’s national and creative communications strategy with a focus on key seasonal events. Activity commenced at the weekend with the amusement park introducing its first ever Snapchat geofilter for Halloween.

Robert Owen, director of marketing at Blackpool Pleasure Beach, said: “Over the last five years we’ve been working quietly on the development of Construction MMXVIII. With the announcement we wanted to create maximum noise. Following weeks of dedicated planning Rule 5 helped us do that.

“Plans for the next phase of construction are already in development and we’re looking forward to working with the team to promote these here at Blackpool Pleasure Beach.”

Rule 5 director, Julie Wilson, added: “Opportunities to be involved with a development such as Construction MMXVIII do not come along very often, it’s an incredible brief. We’re thrilled to have the opportunity to play a part in what will be the most exciting roller coaster launch in recent years.”