Sallyann Betts has been appointed Digital Growth Manager at the Manchester Business Growth Hub.

Betts joins the Hub from marketing and business strategy firm the Rowan Consultancy. Since founding the business in 2001, she has worked with a range of businesses, from local SME’s to global marketing groups.

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At the Business Growth Hub – part of the Manchester Growth Company – Betts will manage a team of eight digital specialists and work with the Hub’s Head of Digital, Creative and Technology Growth, Katie Peate.

The team helps ambitious established businesses across Greater Manchester identify and implement digital strategies and technologies to achieve growth.

Peate said: “We are in the midst of a critical period for business in Manchester and the North West. With Northern Powerhouse initiatives and the devolution agenda giving rise to greater investment in infrastructure, increases in inward investment, and greater collaboration between businesses, we are seeing new, exciting opportunities across the region.

“This is especially apparent in the digital space, where the scope for businesses to achieve growth objectives through innovation is considerable. Sallyann’s appointment reflects our commitment to ensuring these opportunities translate to tangible success for businesses in Greater Manchester.”

Betts added: “Using technology to drive business growth continues to be at the forefront of the North West agenda, with information hubs such as MediaCityUK propagating expertise and innovation.

“I am delighted to have the opportunity to take a leading role in supporting Greater Manchester businesses, I have lived in Manchester for 24 years and I’m passionate about the success of our local SME’s.”