Wish has been appointed by York veterinary products company Animalcare to launch a new range of ear care treatments.

The Wetherby agency won the business following a three-way pitch and has produced a launch campaign based on a team of ‘Super-earo’ characters.

Some of the creative for the Super-earo campaign

Some of the creative for the Super-earo campaign

The new campaign works across both digital and more traditional marketing channels.

Wilf Geldart, co-founder of Wish, said: “We are extremely excited to be working with Animalcare on this important launch. They are a well-respected business with an extensive product range and with our healthcare experience we are well placed to support them in this new venture.”

Animalcare has been supplying a wide range of animal health products from idENTICHIP microchips and pharmaceuticals, to pet welfare products and practice equipment, for over 25 years.

Its head of marketing, Sarah McKenzie, added: “Wish demonstrated a great deal of creativity and have encouraged us to try new channels including social media and digital marketing to launch this important range of products.”

Launching in 2003, Wish works with clients including Jet2, Augean PLC, Virgin, Transdev and NSF Health Sciences. It launched a digital arm, Wish Digital, in 2014.