Sofa Workshop has appointed CreativeRace to handle its social media.

It marks an extension of the regional marketing brief already held by the Leeds-based agency

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“It’s rare that you feel a team really ‘gets you’, but after meeting the CreativeRace team we felt so confident in their ability to deliver for the Sofa Workshop brand,” explained Megan Holloway at Sofa Workshop.

“Through their support, we are able to maintain a consistently engaging and dynamic voice in today’s retail landscape, helping us push forward, grow and achieve our objectives.”

As part of the social media programme, CreativeRace has developed blog content to try and establish the company as a thought leader within its sector.

“We have thoroughly enjoyed working with Sofa Workshop through our brand planning process and social media framework,” added Jennifer Cooper, group account director at CreativeRace.