Manchester-based Mason Williams Communications has been appointed to deliver a national PR campaign for Mersey Ferries.

Mersey Ferries, owned and operated by Merseytravel, take hundreds of thousands of people out on the River Mersey each year and also operate trips along the Manchester Ship Canal.

Mason Williams, which celebrates its 30th year in business this year, will deliver a consumer and targeted trade campaign for the company.

Leah Ellis, Marketing Development Executive at Merseytravel, said: “The team at Mason Williams showed creative thinking and a clear understanding of our brand goals. They genuinely feel like an extension of our team and we’re pleased to be working with them on this next project.”

Mason Williams Senior Account Director Joanne Greer added, “This reinforces our expertise in the tourism sector. Working with Mersey Ferries, we will be looking at a very targeted consumer and specialist media campaign for 2016 and 2017.”