Leeds agency, Home, designed and built an e-commerce website for lingerie brand, Something Wicked.

It’s to signal a “bold step forward” for the brand, which is also based in the city.

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One of the main features of the website is its shoppable videos, which enable users to “shop their mood.” Viewers can explore the products featured on the video and click through to buy them.

“We wanted to re-launch the brand and a new website was the perfect way to launch and showcase our latest collections. We’ve got the right mix of creative and aspirational branding, and to be using new technology in our videos is really exciting,” said Steff McGrath, managing partner at Something Wicked.

Sam Rainey, managing partner at Home, added that as a result of working with the company, the agency had become a “significant shareholder.”

“We’ve worked with Something Wicked on everything from brand strategy and planning, to website design, creative execution, video production and integrated media buying and delivery. The luxury lingerie sector is booming right now, and with such a powerful brand, it’s a really exciting time to be working with them. In fact, we’ve been so impressed with the business and the potential of the brand that we’ve put our money where our mouth is to become a significant shareholder in the business.”