driven has declined the opportunity to re-pitch for Vimto after the Merseyside-based drinks brand announced a review of its creative account.

The Cheshire agency has worked with Vimto for the past eight years and is understood to be very disappointed by its decision.

A spokesperson for driven said: “Since we started working with Vimto the brand has more than doubled in size. The share price has risen from £2 to £14 . #Vimtoad even became the UK’s number 1 trending topic on Twitter. We believe these results speak for themselves, so have politely declined the invitation to re-pitch and wish them well.”

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driven will remain Vimto’s agency into the new year, until the review process is complete. We’ve approached Vimto for more details about the review.

The agency has rolled out a number of campaigns for the Nichols-owned brand in recent years, with annual media spend on the account standing at around £1.5m.

In June, it launched a TV ad to promote its Remix range of drinks that was directed by Will Studd at Aardman.

It also collaborated with MEC Manchester on a Snapchat campaign that saw “millions of people” create and share toad versions of themselves.

Aside from today’s news, driven has enjoyed a spate of new business wins this year, including Vanquis Credit Card, Vivus Loans and GO Outdoors.