Coca-Cola has appointed ResearchBods to gain feedback from its customers across Europe.

The Leeds-based agency will build and manage an “insight community” across Western Europe.

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Alistair Millar, insight director at The Coca-Cola Company, said that the move would provide them with “near instantaneous feedback”.

“The speed at which consumer attitude changes is accelerating, so we need to be at the top of our game in order to hear the subtly shifting nuances of what drinkers are telling us from one moment to the next,” he continued.

“We knew we needed to create a partnership with a company experienced in facilitating rapid, regular and relevant feedback.  The passion ResearchBods brought to the pitch, their experience in working with global brands, alongside their innovative ‘technology driven’ techniques meant they really stood out.”

Coca-Cola will be on the same “ex-plor” platform used by ResearchBods’ clients Costa Coffee, Penguin Random House and First Direct.

“Coca-Cola are undoubtedly one of the most iconic brands in the world and we’re extremely proud to be working in partnership with them across Western Europe,” said Jonathan Clough, director at ResearchBods.

“We were up against some of the industry’s best talent in a rigorous tender process, so to be chosen by Alistair and the team is a great compliment, and adds substance to our view that our research solutions are world-class.