Bella Design will provide PR and marketing for the Royal Cheshire County Show until 2019.

The Knutsford agency signed the 3 year deal after working on this year’s event.

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“The Royal Cheshire County Show is a highly respected brand among the farming community and a much-loved annual event for tens of thousands of visitors, traders, high-profile guests and competitors from across the UK,” said Paul Watson, Bella Design Managing Director.

“To be offered a three-year partnership following our work in 2016 was the best compliment we could have hoped for.”

The 2 day event attracts around 80k people, with more than 500 trade stands.

“By inviting Bella Design to commit to a three-year deal demonstrates the confidence we have in the agency’s talent, abilities and commitment to helping us produce another outstanding event in 2017 and beyond,” added Nigel Evans, Royal Cheshire County Show executive director.

“The partnership until 2019 will provide continuity in the delivery of our PR, advertising and social media campaign.

This year the agency handled all aspects of media, including buying and print and digital. It also ran an on-site press area.