Rule5 has been appointed to provide PR and communications support for WHYPAY? and The Wonderful Organisation by Nexbridge.

The MediaCityUK firm will also launch a new brand for the Nexbridge later this year.

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Rule5 lands Want That Trend account

WHYPAY? is a free conference call platform that uses a dial-in number included in bundled minutes whether calling from a fixed or mobile telephone.

The Wonderful Organisation has been set up by Nexbridge chairman Kieron James as a not-for-profit fundraising platform.

“We’ve appointed Rule5 because they understood our businesses and have a strong track record of delivering effective PR campaigns,” James said.

“We have some major announcements in the next six months including a new focus for Wonderful.org and a new brand that will have a major impact on the conference call sector.

Rule5 managing partner Rob Brown added: “Lots of people talk about disruption but Nexbridge has plans that will have a real impact on the corporate conference call market and the charitable giving sector.

“We are really looking forward to launching several genuinely innovative products and services.”