Brass has won a competitive pitch to become the new social media agency for Lil-Lets.

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Brass behind “huge” digital campaign for Ribena

The Leeds agency will assume responsibility for the brand’s social strategy and content creation as well as supporting its above the line campaigns, which are set to launch later in the year.

“Brass delivered a compelling social pitch which demonstrated great strategic thinking backed by a wealth of insight – they’d really taken the time to understand our brand and the feminine protection category,” explained Joanne Mintz, UK marketing manager of Lil-Lets.

“Brass is a great fit for us – their approach, creative ideas and extensive social expertise really impressed. We have big plans for the future, and look forward to delivering these with the Brass team.”