Social Communications has been appointed to deliver a multimedia campaign to launch the National College for High Speed Rail (NCHSR), following a three-way pitch.

The NCHSR, the largest of five new, employer-led colleges being created by the government to help British students develop world class skills, will use the Sale-based agency’s full range of services to publicise the college, including PR, digital and social media, design and video production.

The college will deliver the new high-tech engineers, managers, designers and advanced manufacturing talent needed to work on HS2 as Europe’s largest infrastructure project, as well as other phases of High Speed Rail.

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Three new recruits for Social Communications

The appointment follows Social Communications’ appointment by the Altius Trust to promote the new Manchester Enterprise Academy.

The NCHSR account will be led by the agency’s PR account director, Chris Walker.

John Quinton-Barber, managing director of Social Communications, said: “The importance of this institution cannot be overstated – as a landmark education establishment the National College for High Speed Rail has ambitious aims to provide the world-class learning the UK needs in order to produce the next generation of designers, managers and engineers that will deliver High Speed Rail.

“Working on accounts like these is exactly why we set up Social Communications three years ago and demonstrates our ability to deliver results for schemes of national significance.”

Clair Mowbray, business director of the National College for High Speed Rail, added: “We were very impressed with Social Communications’ response to our tender. Their pitch was considered, insightful and creative. This meticulous approach is exactly what we need to reach out to prospective students, teachers and employers when we launch the college.”

Pictured above (l to r): Social’s account manager Mark Coleman, account director Chris Walker, developer/copywriter Seb Patrick and social media manager Fran Bibby