Lancashire’s Dream Agility has been appointed by The Protein Works to manage its Google and Bing Shopping accounts.
The “significant win” means the Ramsbottom firm will be tasked with increasing online sales and profits.
“Many of The Protein Works’ competitors are stuck using first-generation solutions to manage their shopping accounts. The difference in performance between those outdated technologies and our own platform should make a sizeable difference to The Protein Works’ campaigns,” said Dream Agility CEO Elizabeth Clark.
Dream Agility uses an integrated feed and bidding technology platform, which has been recognised by Google and the recent Northern eCommerce Awards.
“The landscape of search has changed. Google is constantly evolving the marriage between organic and paid, and that’s great and retailers have and will respond to that,”| explained Laura Keir, head of acquisition and retention (UK and Europe) at The Protein Works.
“But it’s the marriage or, rather, the divorce of traditional pay-per-click text search and shopping that creates the opportunity to drive efficiency and sales volume and it was Dream Agility who shared this outlook as passionately as we felt it”.
“Dream Agility’s technology and their tenacity is just WOW”, enthused Keir, a former marketer at stationary giant Ryman. “We are very much looking forward to working with them on shopping campaigns across our UK and EU territories”.