William Hill has become Everton’s official European betting partner in a 2 year deal.
The contract comes into place for the new season and will enable the bookmakers to use the club’s platforms to connect with fans. Branding will appear on LED screens around the ground as well as interview backdrops.
“We are pleased to name one of the world’s leading betting and gaming companies, William Hill, as our new official betting partner and look forward to a successful association between both parties,” said Alan McTavish, head of commercial at Everton Football Club.
“Ahead of an exciting new season we look forward to working together with William Hill, a company that prides itself on innovation, history and heritage just like Everton, and developing a long-term partnership that covers the traditional betting and the emerging interactive markets.”