Garret Cunningham has joined Endless Gain as its chief operations officer.

The former director of Vizeum and iProspect joins the Manchester conversion optimisation firm to take responsibility for its global operations.

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“Bringing Garret on board is an important move for us. We feel his extensive senior account management knowledge as well as a decade of online experience will be invaluable in helping grow our client’s revenue through conversion optimisation,” said Endless Gain, CEO, Neil McKay.

Cunningham has more than 10 years’ experience in online and e-commerce and previously worked with McKay at Lakestar McCann, where he was co-founder and director of operations.

“I’m truly excited to be joining Endless Gain, especially with the strength and depth of skills within the team. Having spent my career helping clients drive visitors to their websites, I believe the next level of growth for many businesses will be in getting that traffic to convert better especially as acquisitions costs continue to rise,” he said.