Manc Frank has been appointed as retained consumer agency by outdoor clothing and accessories brand Regatta.

The Manchester PR agency has been hired to drive awareness and engagement after a competitive pitch.

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Operating as an extension to the in-house PR team, MancFrank will deliver a year-round comms programme while maintaining an on-going news room for the Manchester-based brand, which was founded in 1981.

Jo Hawkins, marketing director at Regatta, said: “It’s an exciting time for Regatta as we roll out multiple campaigns involving our latest ambassadors, Gemma Cairney and Vogue Williams. This is Regatta as you’ve never seen it before, 2017 will be a pinnacle year for the business and we wanted an agency who could match our own ambition for growth and development.”

Graeme Anthony, GM of Manc Frank, added: “Regatta is a real jewel in Manchester’s business crown, a company forged in the North West that has gone on to conquer the world and we’re extremely proud to be working alongside them. The partnership further cements our credentials within the fashion and retail world as we aim to apply our award-winning creativity to this fantastic brand.”