Fashion retailer Oasis has appointed Brawl to a wide-ranging content marketing brief.

The Leeds agency will create a brand film to launch the retailer’s last collection from its partnership with the Victoria and Albert Museum.

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LONDON, ENGLAND - JULY 16: West Ham United players pose in the new West Ham United 2016/17 home kit during the West Ham United kit launch event at the West Ham United Stadium Store, Queen Elizabeth Olympic Park on July 16, 2016 in London, England.  (Photo by West Ham United FC/West Ham United via Getty Images)

Brawl at West Ham as club chooses Leeds agency to launch kit

Brawl will create content that will be used across social and digital channels, and in-store digital point of sale.

Jessica Stanley, Oasis’s social media manager, said: “Our designers explored the depths of the V&A archive to transform their favourite prints into a selection of 10 amazing dresses. It was important that this campaign captures the inspiration behind this collaboration. Brawl showed a real passion for this project and brought some real creative flair.”

Oasis has 406 stores across the country, with a new flagship store recently opening on London’s Tottenham Court Road.

Martin Jones, managing director of Brawl, said: “It was a great experience to be part of the creative process. We brought it to life for fashionistas everywhere through a striking brand film, behind-the-scenes and moving point of sale content.”

Brawl’s other clients include Superdrug, Silver Cross and Whittard of Chelsea.