William’s Den has tasked the Leeds-based agency with targeting the family market via a PR and social media campaign that will run up to launch. The agency will also be overseeing the brand’s new website, SEO and advising on strategic brand design and implementation.
William’s Den includes a unique timber crafted adventure and indoor play barn and is scheduled to open in March 2017. It will cater for children between 0 and 11 years old.
Tor Carver, co-founder at William’s Den, said: “William’s Den is all about play. We’re creating wonderful opportunities for children of all ages to have fun outside and in, whatever the weather.
“We chose the Wrapped team because they showed director-led capabilities and a real energy and commitment to the project from the start. Having PR, brand and digital people under one roof has meant our plans can be implemented much faster.”
Rachel Clark, PR and brand director at Wrapped, added: “It’s rare to market a brand that’s truly unique, and with its vast indoor play barn, quality food and drink offer and focus on bringing outdoor play inside and vice versa, William’s Den is already getting people talking.”