Outdoor clothing and equipment brand Montane has appointed Newcastle-based Karol Marketing as its retained PR agency to handle all UK communications across consumer, trade and regional media.

Montane, which was founded over 20 years ago, engineers lightweight, breathable clothing and equipment for endurance sports and activities.

It recently became the first UK-based outdoor brand to receive a license to use Gore-Tex in over a decade.

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Karol’s founder and managing director Stefan Lepkowski said: “We are thrilled to be working with Montane. At Karol we pride ourselves on delivering outstanding campaigns that add value and as a result we have a strong heritage of attracting the best names in the industry to work with.

“We’re really looking forward to raising the profile of this high-energy global brand and working alongside another great North-East based business.”

Karol already works with the likes of Vango, ForceTen and Bergans of Norway.

Montane’s brand director Jonathan Petty added: “We were inspired by Karol Marketing’s passion for our brand and the thorough, engaging approach to our brief.”