Manchester’s e3creative has beaten 50 other agencies to lead the revamp of South Bank London’s website.

The agency, which is 50% owned by former Manchester United footballer Gary Neville, came out on top after a “rigorous” procurement process.

London’s South Bank encompasses attractions like the Coca-Cola London Eye, Southbank Centre, SEA LIFE London Aquarium and the National Theatre, welcoming over 20 million visitors a year.

e3creative has already begun design work on creating a “robust and lean” platform that will help visitors organise their trip, and it’s scheduled to go live by the end of the year.

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Gary Neville acquires 50% stake in Manchester digital agency e3creative

Claudio Giambrone, head of marketing for South Bank London, said: “We believe in their ability to deliver our vision for a new destination website. We were extremely impressed with their technical skills, eye for striking design, and, perhaps most importantly, unfettered enthusiasm for this new challenge.”

e3creative, founded in 2010, works with clients including The Lowry, Ascot, O2 and Stonewall. Last year it turned over £1.1m.

Neville invested in the company last November, his first in the digital sector.

Managing director Jake Welsh said: “We are absolutely delighted to be joining hands with South Bank London and to have the creative freedom to work with one of London’s top cultural and tourism districts.

“Our team’s strategies are always focussed towards creating cutting-edge digital solutions that ultimately enhance the user experience. We look forward to applying modern technologies, to create a frontline digital hub for South Bank, with clean and interactive elements geared at strengthening user’s journeys.”