dock10, which supplies studios, post production and managed services to the BBC, ITV and a host of independent TV production companies, is looking to grow its customer base beyond the broadcast sector.
It is particularly looking to produce more video content, with UK video ad spend having last year grown by over 50% to £711million, according to the Internet Advertising Bureau UK.
“Broadcast continues to be our core business but the demand for broadcast quality video content is expanding well beyond traditional TV,” said dock10 CEO Mark Senior.
“We’ve appointed Rule 5 because they understand the market, with the additional benefit of being located very close to us in MediaCityUK.”
Rule 5 founders Rob Brown and Julie Wilson both have extensive previous experience working for agencies in global advertising networks.
“This is an exciting brief for us,” said Brown. “dock10 is a major player in the creative and media sector, but they are relatively unknown outside of broadcast. We are looking forward to working with them to build a higher profile in the region and beyond their core market.”
dock10’s existing agency Bubble & Squeak will continue to handle broadcast sector PR and is unaffected by the appointment.