Sentient Digital has appointed Martin Sylvester as its new commercial director.

New hire Martin Sylvester

New hire Martin Sylvester

Sylvester joins the Chester agency having previously worked with Reckless and Sutton Silver.

He will be working with Sentient’s managing director, Mat O’Connor, to grow the agency to £300,000 turnover in the next 12 months by attracting more retail clients.

Recent contract wins include Sewing Machines Direct and Peaceful Hooligan.

O’Connor said: “Not only does Martin bring fun into the office, he is excellent at table tennis and his business knowledge has made an impact already. We’re looking forward to the future.”