Dani Briers will take over as Group Business Director at Carat Manchester in the New Year.

Briers will join the Dentsu Aegis Network-owned agency from his role as Managing Director at PHD Manchester.

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He will be responsible for further developing partner relationships and driving performance across some of Carat Manchester’s key clients.

The new appointment comes following a period of growth for Carat.

Briers will report into Managing Director Rachel McDonald and will join the current leadership team of James Reddington, Charles Reid and Jill Thomas.

He said: “Following five successful years at PHD, I am genuinely thrilled to be joining an agency with such depth and breadth of talent.

“With the skills and resource available through Carat and the wider Dentsu Aegis Network North I look forward to delivering significant business results for our clients.”

McDonald added: “I am delighted to welcome Dani to the Carat Manchester leadership team.

“His appointment reflects our continued ambition to be pioneering in our industry by recruiting from diverse backgrounds.

“It is imperative for us as an agency to continue to deliver first-class service to our clients and I believe Dani’s depth of experience will help us further develop our client centred ways of working, demonstrating Carat’s commitment to setting industry standards for our clients.”