Matthew Balmforth has been appointed head of social media at Hatch Communications.
He moves over from Umpf, where he worked across campaigns for Radisson and Virgin Trains.
“I’m really excited by the opportunity at Hatch, the agency has a great reputation, so I’m confident I can bring my experience to the table and help achieve our strong growth ambitions,” he said.
“Social works hand-in-hand with PR, so we’re looking to develop our offering to give clients an even greater integrated approach which delivers above and beyond.”
Hatch founder, Jason Madeley, added that Balmforth’s arrival was “integral” to the Leeds agency’s growth:
“We’re delighted to appoint Matthew and welcome him to the team. The agency has grown at some pace in the last 18 months following our rebrand, so Matthew joins us at the ideal time. We’re looking forward to utilising his experience and expertise to take our social media offering to the next level and add another benefit for clients working with Hatch.”