Marketecture has unveiled a brand new look for the Manchester Jazz Festival.

The MediaCityUK-based agency was retained as the festival’s lead creative agency for the second year running in March.

The key art created by Marketecture will be rolled out across all other festival marketing collateral, some of which includes digital screens around Manchester city centre and the festival brochure.

The festival's new look

The festival’s new look

The festival’s marketing manager, Diane Herrod, said: “Tackling some common misconceptions about the genre of jazz was key to the objectives of this year’s campaign, resulting in Marketecture’s simple but directive key message ‘Rethink Jazz’, with a view to ask the audience to reconsider their idea of jazz music.

“Marketecture did a great job of tackling the brief and have created a bold, fresh visual identity for this year’s campaign.”

Jasper Hegarty-Ditton, digital director at Marketecture, said: “We have relished the opportunity to showcase our wider capabilities outside of B2B by working with mjf, and we will continue to offer our creative support throughout the festival build up.”

Marketecture, which recently announced a merger with Clock Creative, also works with the likes of Reed Elsevier, Lloyds Register, FT Corporate and London Business School.