Leeds-based Home has been appointed by BOL Foods as its lead agency after a competitive pitch.

The agency will handle all the company’s integrated marketing activity, including media planning and buying, advertising, digital marketing and brand development.

Home has been tasked with driving the next stage of BOL’s growth and helping it to become a £50m business within just four years.

BOL foods founder Paul Brown

BOL foods founder Paul Brown

Launched in 2015 by Paul Brown, previously a director at Innocent foods, BOL has secured national distribution for its healthy eating products, which include eight Quick Cook Pots such as Thai Coconut Curry, Italian Tomato Courgetti and Moroccan Chicken Tagine.

Brown said: “We set up BOL to make it easy for busy people to eat well at any time of day. We want to become a brand that has both wide reaching national awareness and physical availability within the next few years.

“With such big ambitions we were looking to partner with an agency who bought into our vision, can deliver both creative and media under one roof and most importantly a fantastic team of capable people who’d be fun to work with. In Home I believe we’ve found an agency that ticks all of these boxes. It should be a fun ride.”

Ben Cunningham, director at Home, added: “BOL is a great brand that is seriously going places. It’s a fantastic win for Home where our integrated approach to creative and media will deliver real benefits to such a fast moving business. As well as offering market leading products, they come with a vibrant, dynamic team with a challenger attitude – it couldn’t be better.”