Multi-channel retailer High Street TV has appointed Francesca Woodward as its new marketing director.

Woodward will oversee the Harrogate-based company’s brand development, UK creative department, social media, PR and internal communications.

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High Street TV is the UK’s longest running Multi-Channel DRTV Home Shopping Channel, broadcasting over 3,000 hours a month across four dedicated TV channels.

Woodward was previously marketing director at Shepherd Group, which had a £650m turnover and employed 3,500 staff.

She said: “Since forming in 2008, High Street TV has been known for a number of UK retailing ‘firsts’, not to mention creating a whole new retail category, and there is a huge opportunity to drive global brand recognition over the next few years.”

Chief executive Jim Coleman added: “With her extensive strategic and operational experience, Francesca has proven herself a commercially savvy marketer.

“She brings to us a wealth of experience which is invaluable towards our goal of making our business stronger and enhancing our brand.

“Francesca’s appointment completes our internal realignment of the varied, expert skill sets amongst our directors, which we believe strengthens our team and supports our ambitious growth plans for the business.”