The Lad Bible Group has appointed a former eBay and Trainline executive as its first chief financial officer.
Peter Wade joins the Manchester-headquartered youth publisher behind the Lad Bible, the Sport Bible, the Food Bible and Pretty52.
At the Lad Bible, he will report to chief executive and founder Solly Solomoy and has been tasked with driving growth and providing “a strong foundation” for ongoing investment in leading content, technology and talent.
Solomou said: “Pete brings a depth of tech and investor experience to business that goes very deep and he has a track record working at a high level within some incredibly innovative companies and taking them through their financial journey. I’m incredibly pleased that he is coming on board.”
Wade added: “The talent we have in Manchester and London, and our huge global audience, provides us with a unique opportunity.”
The group’s main title, The Lad Bible, has 14million likes on Facebook alone and it has launched a number of spin-offs including Sport Bible and female-targeted Pretty52.
It has grown from 30 staff to over 100 in the past 18 months.