Brazen has been brought in by Banter Board Games to help launch a new format of its title, Game For Fame.
The Manchester agency will use high profile national consumer, trade, blogger and influencer outreach campaigns to promote the game, which has been hugely successful since its launch on Amazon.
Brazen CEO Nina Webb said: “It’s got the potential to be one of the biggest sellers this year, especially in the lead up to Christmas.”
Players go head-to-head on array of challenges in the quest to become famous.
The 2016 version includes new content and will be available through high street stores as well as online.