Betvictor has become a principal partner of Liverpool FC, in a 3 year deal.

The company will be its global online betting partner and training kit partner.

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“We can’t wait to work with such an ambitious brand with a great bookmaking heritage for the next three seasons, bringing unique offers and content to our fans around the world,” stated Liverpool chief commercial officer Billy Hogan.

Betvictor branding will be featured at Anfield, including on press conference backdrops. it will also create offers and markets aimed at fans.

“We are absolutely delighted to announce our partnership with Liverpool Football Club. They are one of the most instantly recognisable clubs in world sport, and have a history of success and of doing things the right way,” added BetVictor chief executive officer, Andreas Meinrad.

“We’re looking forward to working with such a great Club and to be able to engage with their incredible fan base; we see them as an ideal fit to help with our ambitious growth plans”.