Carers Trust has appointed North West agencies, 438 Marketing and Intelligent Conversation.

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Points North: Andy Whitmore, founder of 438 Marketing

They will deliver a digital, social, PR and marketing campaign, to promote the charity’s annual “Britain’s Best Breakfast” – which encourages employers and individuals to donate.

It will run over 6 months and they’ve been brought in to “breathe new life into the initiative.” This will include a new website, a mascot – Bert the good egg – and its biggest social media advertising campaign to date.

“After two successful years, for 2016 we wanted agency partners to help us take Britain’s Best Breakfast to the next level – driving income and donor recruitment,” explained Luen Thompson, director of marketing & communications for Carers Trust.

“It was important to us that the marketing campaign was fully integrated and we were impressed with the approach offered by 438 Marketing and Intelligent Conversation.”

Carers Trust support 7m unpaid carers nationwide.

“This is a light-hearted campaign with a serious message; three out of five of us will become unpaid carers at some point in our lives,” added Ian Sykes of Cheshire’s 438 Marketing.