Welcome to the 2016 edition of the Prolific North Top 50 PR Agencies, the definitive list of the North’s leading PR agencies.
This initiative is published in association with our partners, Pitch Consultants, and follows our other ground-breaking research features, which include the Top 50 Digital Agencies, the Top 50 Integrated Agencies and the Top 100 Brands.
Mustard Research, one of the UK’s leading independent research companies, has rigorously managed the data-gathering process throughout.
The ranking is anchored on financial information taken from Companies House, as well as financial reporting company fame BVD, and also draws upon data submitted and verified by the agencies themselves including additional financials, headcount, client information and – where appropriate – confidential private background information.
We started with an initial longlist of over 200 PR agencies to be based in or have offices in the North, and we then drilled down in more depth on the accounts of around 120 agencies.
For the second successive year, Manchester agency Citypress takes the number one spot, pipping Tangerine once again.
Mancunian agencies do in fact fill the top four spots, with Havas PR UK a significant riser at number three with Weber Shandwick in at four.
For the first time since we started compiling this annual ranking in 2013, Finn takes the honours on the other side of the Pennines, coming in at number five but the first Yorkshire agency on the list. Other Leeds-based agencies Beattie and Lucre have also found spots in the top 10.
Overall, there were almost twice as many agencies on the list with a Manchester base than a Leeds base, 20 against 9, although 16 agencies do have a base somewhere in Yorkshire. Liverpool was represented by four agencies, three of whom were listed in the top 15.
We did not give agencies the option of being included or not. This does mean however that sometimes larger, or indeed, smaller agencies, can have unusual years which can inflate or hurt their performance in a given year.
And once again, integrated or digital agencies with significant PR operations such as Amaze and McCann’s have not been included because this ranking is dictated by the agencies’ prime offering: PR and comms.
Finally, many thanks to all the agencies who have so helpfully supplied us with information and data, as well as responding to our questions where required.
The Prolific North Top 50 PR Agencies 2016
|Position 2016||Company name||Location||Head count||Agency’s selection of clients|
|1||Citypress||Manchester||70||Aldi, Coca Cola Enterprises, Lloyds Banking Group, Swinton Insurance, British Gas|
|2||Tangerine PR||Manchester||60||Peugeot UK, Pizza Hut, Sport Relief, Jewson, British Gypsum|
|3||Havas PR UK||Manchester||26||Kellogg’s, ASDA, Pets At Home, Greggs, Mecca Bingo|
|4||Weber Shandwick||Manchester||32||Alliance MBS, PZ Cussons, Sealed Air, Aldi, Avis|
|5||Finn Communications||Leeds||26||R&R Ice Cream, Cadbury’s ice creams, Yoomoo, ghd, Quorn, Morphy Richards, Taylors of Harrogate|
|6||Barrett Dixon Bell||Altrincham||30||DSM, tna, Tata, Tyco, M&I Materials|
|7||Brazen PR||Manchester||30||Wilko, Dr Oetker, Magnet, Merlin Entertainments, Molson Coors (Rekorderlig)|
|8||Beattie Communications Group||Leeds, Manchester||22||Specsavers, Commercial Estates Group, Biffa, Flybe, La Redoute|
|9||Lucre||Leeds||20||Kodak, jet2.com, WVR, Holiday Extras, Kohler Mira|
|10||Influential PR||Liverpool||21||Quilter Cheviot Asset Management, Morgan Sindall, Camelot UK Lotteries Limited, Liverpool Vision, International Festival of Business 2016, Grosvenor Liverpool Fund (Liverpool One)|
|11||Corporate Culture||Liverpool||23||The Co-op, FCC, Carlsberg, WRAP, WWF|
|12||Carousel PR||Manchester||18||Selfridges, MGA, Savills, Festival Number 6, Snowbombing|
|13||Peppermint Soda||Manchester||25||Home Bargains, Story Homes, Muse Developments, Farjo Hair Institute, James Cropper Plc|
|14||Mason Williams||Manchester||12||Accor, TOMY, Fruit Heroes, Holland’s, Athenaeum|
|15||Kenyon Fraser||Liverpool||37||Merseytravel, M&S, Bradford College, Aintree, Liverpool JMU|
|16||Scott Partnership||Holmes Chapel||13||Agilent Technologies, Crown BioScience, Sciformix, Allscripts Healthcare, Precision Polymer Engineering (Idex)|
|17||Smoking Gun||Manchester||18||Silentnight Group, Bright HR (Peninsula Business Services), Robert McBride, Nobia UK (Magnet Kitchens), Holt LLoyd International|
|18||Democracy||Manchester||18||Travis Perkins, CORGI HomePlan, Knowsley Safari, Halewood Wines & Spirits, TJ Hughes|
|19||MCG PR||Leeds||14||Vileda, Pink Lady, Tenderstem, Damart, TaxAssist Accountants, Costcutter Supermarkets Group|
|20||SKV PR||Manchester||14||Crown Commercial Services framework, Qualtrex, Lancashire Enterprise Partnership, BDP, Lowry Hotel|
|21||PR Agency One||Manchester||16||Gift Voucher Shop , Fletchers Solicitors, PushDoctor, YMCA, Appliances Direct|
|22||Intelligent Conversation||Manchester||11||Synectics plc, EMIS Group plc, United Utilities plc, Pharmacy2U, Brother Europe|
|23||DTW||Guisborough||13||The Law Society, Mersey Gateway Project, New Wear Crossing Project, Solicitor’s Regulation Authority, Working Links|
|24||Hatch Communications||Leeds||14||Crabbie’s Alcoholic Ginger Beer, First Utility, NHS, Wensleydale Creamery, World Vision|
|25||Pelican Communications||Oldham||13||Apeal, NCC, FCC Environment, Markem Imaje and BFFF|
|26||Context Public Relations||Macclesfield||11||Check Point Software Technologies, Simoco Group, UserZoom, Algosec, Maginus Software Solutions|
|27||iseepr||Otley||11||GlobalPlatform, SIMalliance, EMVCo, NG Bailey IT Services|
|28||Roland Dransfield PR||Manchester||12||Hill Dickinson, Nuffield Health, Schroders, Bilfinger GVA, Royal London Asset Management|
|29||HR Media||Sheffield||13||Westfield Health, Stagecoach, B Braun, SIV, Redbrik Estate Agents|
|30||Hattrick PR||Manchester||10||Desso, PetSafe, Tarkett, Stirling Lloyd, REPIC|
|31||Label PR||Manchester||12||Mark Hill Hair (Boots UK), Fragrance Direct, Swimwear365 (FGH-UK), Curvissa (FGH-UK), Transform Cosmetic Surgery|
|32||Acceleris||Harrogate||11||Utilita Energy Ltd, Royal Alfred Seafarers, NFFO Ltd, Nexus Vehicle Management Ltd, Meridian Motor Group Ltd ( Vantage)|
|33||Plinkfizz||Newcastle-under-Lyme||10||The Trentham Estate, Waterworld, City Learning Trust, Peveril Homes, Bowcock & Pursaill Solicitors|
|34||RMS PR, Design & Marketing||Altrincham||16||Warburtons, Swizzels, Hiscox, Character World, Jerrold Holdings|
|35||Active Profile||Manchester and Liverpool||10||Energy Innovation Centre, Riello UPS, Pozzoni Architecture, Liverpool BID Company, Muse Developments|
|36||The Write Angle||Chorley||9||Festive Lights, Sika Liquid Plastics, Preston’s College, Champion Accountants, Eric Wright Group|
|37||de Winter PR & Marketing||Chester||12||Bank of America, Chester Grosvenor Shopping Centre, Aaron & Partners, Royal Crown Derby, Nuffield Health|
|38||Ramarketing & PR||Newcastle upon Tyne||8||Juniper Pharma Services (JPS), Vaulkhard, Onyx, Crafter’s Companion|
|39||Social Communications||Sale||12||Places for People Group, Lidl, United Living, Extra MSA Motorway Services, Devonshires|
|40||Prohibition PR||Leeds||8||Interflora, Savills, Silentnight Group, Thomson Reuters|
|41||JAMpr||Manchester||8||Argos for Business, Carl Kammerling International, Tuxedo Money Solutions, Money Advice Group, JST Jodie|
|42||Aberfield Communications||Leeds||8||Qhotels, Deloitte, First Direct, Northern Rail, NG Bailey|
|43||The Partners Group||York||7||Glassolutions, Eggborough Power Station, Nuffield Health, National Farm Attractions Network (NFAN), Dynamic Networks|
|44||Manc Frank||Manchester||7||Carole Nash, Icelolly, Lucozade, Ribena, Weetabix|
|45||Dragonfly Public Relations||Rotherham||n/a||NHS, Marshalls, Pland|
|46||Allott & Associates||Knaresborough||9||PHS Group, Ulma Packaging, Confederation of Paper Industries, Pickersgill-Kaye, Potter Logistics|
|47||MTJ Associates||Leyland||6||AG Barr, Burton’s Biscuits, Grace Foods; Kepak Convenience Foods; Sutcliffe Play|
|48||Umpf||Leeds||7||LivingSocial, Park Inn by Radisson, Virgin Trains East Coast, Visit Malta, YESSS Electrical|
|49||Brand8 PR||Leeds||6||Avant Homes, Gordons, Sanderson Weatherall, Lansinoh, TOMRA|
|50||The Karol Marketing Group||Newcastle upon Tyne||7||AMG Group, High Street Group, NAL Asset Management, Master Locksmiths Association|
See our other research tables: