Dom Dwight, the former head of brand creative at Taylors of Harrogate has been promoted to the role of marketing director.

He succeeds Simon Eyles, who’s become managing director at sister company, Bettys.

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Dwight is a former journalist and editor, before joining the firm in 2011.

“Dom has been central to our brand creative thinking and communications over the last few years and has led our digital development. He will add strength and diversity to our leadership team here at Taylors and continuity of strategy to our brands,” said Andy Brown, managing director at Taylors of Harrogate.

The firm has also confirmed that London firm, Lucky Generals has been appointed as its new creative agency, following a competitive pitch process, which included previous agency BMB.

“It’s going to take some seriously unique minds to build on the last few years of amazingly successful advertising for Yorkshire Tea, but I believe they are just the Generals for the job,” said Dwight.