SKV Communications has been hired to raise the profile of luxury menswear label Private White V.C. in Manchester and the North.

Private White V.C. has extended opening at its factory store in Salford from Monday to Saturday.

The company has been making clothes for 100 years and claims to be the only British luxury fashion brand 100% manufactured in this country.

Owner James Eden bought the firm in 2010 and its clothing is stocked in Selfridges and Harrods, as well as being exported to 45 countries.

Eden said: “We’ve hired SKV because they have great networks. “We’ve tasked them with bringing the right people through our door to talk about partnerships and offers – and to fall in love with the brand and the clothes.”

SKV managing director Andy Spinoza added: “Private White V.C. has been Manchester’s best kept secret for too long.

“They are a luxury brand and the price point is not for everybody, so we’ll target relevant audiences and encourage them to explore the brand and its history.”