Refresh PR has been appointed by the UK’s largest taxi insurance broker, insureTAXI.

The Manchester agency has been tasked with creating and implementing a PR and communications campaign with the aim of boosting brand awareness and increase the company’s presence online.

Part of the activity will see research commissioned to investigate the working habits, attitudes and opinions of taxi drivers, and Refresh will also seek to build relationships with educational institutes and local councils.

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Refresh’s founder and MD, Laura Mashiter, said: “The insureTAXI brief was very clear in terms of what the company wants to achieve. Working with such a reputable company in an industry where there are so many issues and topics we can explore is a great opportunity for us to produce some really interesting and relevant content.

“We’ve had a lot of fun pulling together a creative campaign that we’re confident will see great results – and we can’t wait to get started.”

Tim Crighton, marketing director at insureTAXI owners The County Group, said: “It was important for us to partner with a PR team which would take the time to get to know our company and our customers, which Refresh PR set about doing from our very first meeting.

“As soon as we met Refresh PR we were confident they had the skills, knowledge and expertise to bring our campaign and deliver on results, while staying true to our brand and delivering our key messages.”