Former England international Stuart Pearce stars in Betfred’s new advert to promote its innovative new app for Euro 16.

The app, which was developed by the Cheshire-based bookmaker in-house, allows customers to place their bets using voice recognition technology. It will be launched on Saturday.

Watch the ad here:

Pearce, who starred in England’s Euro 1996 campaign, said: “It’s been good fun making a series of adverts for Betfred and I hope I’m shouting England to glory at the Euros this summer. The championship looks wide open to me and the Three Lions are definitely in the mix.”

Betfred commissioned Liverpool based Zut to make the advert. Producer Rob Pickard said: “We played heavily on Stuart’s ‘Psycho’ persona and he really got on board with it.”