Manchester City has become the first football club in the world to launch on Facebook Messenger.
Its Messenger Bot will enable subscribers to receive posts from a number of topics, such as “Pep Talk”, Transfer News and Social Buzz. There will also be a match day topic and highlights, once the new season kicks off.
“Messaging platforms have huge global audiences and our fans all over the world are spending more and more time on them,” explained Diego Gigliani, senior vice president of media and innovation at City Football Marketing.
“Messaging apps are on the path to becoming one of the most important ways of delivering content directly into fans’ hands, as seen already in China with WeChat, and we wanted City fans to be the first to benefit from this experience on Facebook Messenger.”