The fresh Group has been appointed to work on the new brand and advertising campaign for business energy comparison site, Love Energy Savings.

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The Cheshire-based creative agency was approached by the firm, to help drive brand awareness among SMEs, as well as developing a tone of voice to help it stand out.

Both companies are backed by private equity firm, NVM.

The “Lovebirds” campaign will be used across all brand communications, to underline the idea of “bonding for life.”

The birds were initially sketches, before being built into 3D characters.

“When fresh first presented their campaign ideas to us, we were pleasantly surprised by the concept of the ‘Lovebirds’. We felt that this offered us a platform to cut through the noise, whilst representing everything that our business stands for,” explained Charlotte Boss, head of marketing at Love Energy Savings.